Design Steps
The site is up. Are we finished? of course not.
Having the site available is no guarantee that people will visit it. So, how will they find it? If you were Microsoft or Google, you could do advertising in magazines and TV commercials, but that requires a huge budget.
There are many things that can be done to promote your site. On your side, remember to add your website address to every piece of stationery you use. Letterheads, envelopes, business cards, invoices, estimates, anything can be converted into an advertising tool. Write some articles, participate in web forums, add the site to free web directories, ask vendors and clients to link to your site.
There is also another aspect of site promotion that we will handle for you. It is called Search Engine Optimization (SEO). SEO involves the use of techniques to make your site appealing to the different search engines and if they like your site, they will rank you higher and your site will show up in more searches.
If anybody promises that your site will be at the top of a search engine results, think twice. Nobody can guarantee this with a a 100% certainty.